Brand Guidelines

The University of Illinois Cancer Center brand is a recognizable identity that reinforces our relationship with partner organizations. Our more than 200 members comprise clinicians from UI Health and researchers from the University of Illinois Chicago. This guide is intended to ensure consistency in message, tone, and look across our communication materials.

The University of Illinois Cancer Center is a community-focused cancer center dedicated to eliminating cancer’s clinical and social impact and promoting health equity for all patients.

In text, we are the University of Illinois Cancer Center.

Cancer Center is acceptable on second reference.

Please do not use:

UI Cancer Center
UIC Cancer Center
UI Health Cancer Center
UICC (Please note UICC is the claimed acronym for the Union for International Cancer Control and should never be used in public-facing documents.)

Need to request a logo or branded materials?

Tell us your project details, requests, and deadlines by filling out a Marketing and Communications Intake Form and a team member will follow up for more information.

Submit your request here

Branding Toolkit

Branded templates and materials are available in the Cancer Center’s Branding Toolkit.

Cancer Center Branding Toolkit

Cancer Center Store

The University of Illinois Cancer Center Marketing and Communications Store stocks a variety of promotional items to support cancer center efforts. Check out what the Cancer Center Store has to offer:

Cancer Center Store

Logos

The University of Illinois Cancer Center logo communicates the composition of our membership and maintains clear ties to our partner organizations, the University of Illinois Chicago and UI Health.

Departmental logos or variations are not permitted.

You are encouraged to use the logo on internal and external facing collateral, such as:

Business cards
Invitations
Flyers
Sponsorships
Email Signatures

Do not use the logo if it might give the appearance the University of Illinois Cancer Center is endorsing a product or a for-profit entity. The logo should only be used when there is a clear tie to the work of the Cancer Center.

FULL-COLOR LOGO

This logo is the preferred version and should be used on a white background.