Brand Guidelines

The University of Illinois Cancer Center brand is a recognizable identity that reinforces our relationship with our partner organizations. Our more than 200 members are comprised of clinicians from UI Health and researchers from the University of Illinois Chicago. This guide is intended to ensure consistency in message, tone, and look across our communication materials.

The University of Illinois Cancer Center is a community-focused cancer center dedicated to eliminating cancer’s clinical and social impact, as well as promoting health equity for all patients.

In text, we are the University of Illinois Cancer Center.

Cancer Center is acceptable on second reference.

Please do not use:

• UI Cancer Center
• UIC Cancer Center
• UI Health Cancer Center
• UICC (Please note UICC is the claimed acronym for the Union for International Cancer Control and should never be used in public-facing documents.)

Mission

Our mission is to explore and understand the totality of intersecting issues that trigger cancer – biology, race, ethnicity, gender, age, environment, geography, lifestyle, and socioeconomic status – so that we can discover and individualize approaches to better prevent and treat cancer, as well as ensure long-term wellness after cancer.

Vision

Our vision is to be a national leader in addressing the cancer challenges of the 21st century, reflecting the University of Illinois Cancer Center’s distinct abilities to elucidate and reduce disparities and improve cancer health outcomes for all people.

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Logos

The University of Illinois Cancer Center logo communicates the composition of our membership and maintains clear ties to our partner organizations, the University of Illinois Chicago and UI Health.

Departmental logos or variations are not permitted.

You are encouraged to use the logo on internal and external facing collateral, such as:

• Business cards
• Invitations
• Flyers
• Sponsorships
• Email Signatures

Do not use the logo if it might give the appearance the University of Illinois Cancer Center is endorsing a product or a for-profit entity. The logo should only be used when there is a clear tie to the work of the Cancer Center.

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Co-Branding

When collateral requires co-branding — displaying a partner logo alongside the University of Illinois Cancer Center logo — follow these guidelines:

• Adhere to the logo padding/clear-space rules of all brands
• Maintain balance/visual weight between logos—use appropriate size, color contrast, and positioning
• Always try to use partner logo variations that best match the dimensions or aspect ratio of the University of Illinois Cancer Center logo
• Separate logos with subtle or minimalistic design elements to clearly distinguish them, if necessary

When to Co-Brand

The University of Illinois Cancer Center logo should be placed after or below that of a clinical partner, such as UI Health or Mile Square Health Center, for co-branded clinical and patient-facing communications.

The University of Illinois Cancer Center logo may be used in conjunction with the UIC logos of UIC Colleges, but does not require the usage of these logos.

Learn more about UI Health Brand Guidelines

Learn more about UIC Brand Guidelines

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COLORS

FONTS

The official font for the University of Illinois Cancer Center is Roboto Condensed. This free Google font is available to everyone and accessible on both Mac and PC devices.

Cancer Center Store

The University of Illinois Cancer Center Marketing and Communications Store stocks a variety of promotional items to support cancer center efforts. Check out what the Cancer Center Store has to offer:

Branding Toolkit

The University of Illinois Cancer Center communications team Branding Toolkit is available for members and staff to access logos and branded templates. Login and access the toolkit here:

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Questions about logos and branding? Need help branding your projects?
Contact Courtney Colvin at ccolvin@uic.edu